中文摘要：

死亡意识是否会让消费者买得更多,已有研究对该问题给出了不同的答案。本文首先基于恐惧管理理论中重要假设,对死亡恐惧下的消费动机和行为进行解读。针对恐怖管理理论的局限性,本文尝试从宽广的视角对死亡意识应对机制进行阐析。通过对不同死亡意识应对机制之间内在联系的梳理,以期从解释水平的角度对消费动机进行整合,并指出未来的研究方向,即关注死亡意识的细分,及其与消费动机及行为之间的内在机制。

英文摘要：

It is a controversial issue that whether the death awareness could cause more shopping. Existing relevant researches have given different answers. The paper will firstly summarize consumer behaviors coping with the death fear based on both the classic terror management theory and other boarder perspectives. Through the analysis of the inherent connection of the death awareness coping strategies, the paper aims to theoretically integrate a framework of consumer behaviors facing to the mortality awareness which can be divided into abstract death awareness and concrete death awareness by eonstrual level, as well as indicate that marketing researchers should pay more attention on how the death information affect consumer＇s motivation and behavior by the distinct information processing in the future.