中文摘要：

在现阶段的中国社会，草根传媒文化已迅速崛起，并带来了令人耳目一新的视觉文化景观。在传播工具、传播途径、传播主体、传播内容、传播模式等方面，草根传媒文化都体现了不同于以往的内涵和特质，从而对主流媒介文化产生了前所未有的震撼与冲击。同时，在草根传媒文化与当代中国社会之间，还存在着相互呼应、彼此建构的密切关联。一方面，社会变迁导致了政治、经济、文化、技术等的全方位转变，不仅造成了草根传媒文化的异军突起，而且促使其呈现诸多别具一格的表现形态；另一方面，草根传媒文化也衍生出了一系列发人深省的中国经验和中国问题，从而强有力地作用于主体的精神与情感维度，并进一步推动了当代中国的社会转型和文化变迁。

英文摘要：

At the present stage of Chinese society, grassroots media culture has sprung up and produced the refreshing visual spectacle. Grassroots media culture unfolds distinctive connotations and features on communication tools, communication channels, communication subjects, communication contents and communication modes, etc. , and produces astonishing impacts on the operations of mainstream media cuhure. Simuhaneously, there are close connections of mutual response and construction between grassroots media culture and contemporary Chinese society. On the one hand, social transformation leads to the comprehensive alternations in the field of politics, economy, culture and technology, not only causes the appearance of grassroots media culture, but also makes it presenting various unique patterns and styles of performance; On the other hand, grassroots media culture has also given rise to a series of thought-provoking Chinese experience and problems. As a resuh, it affects strongly on the mental and emotional dimension of visual subjects, and thus promotes the social and cultural transformation in contemporary China.