中国已经进入了一个消费时代,人们的消费方式、消费内容正在发生着巨大的变化,在这样的背景下,中国武术正面临着全面的挑战。研究认为:消费社会中的武术传播只有解决4个方面的问题,即加速武术商品化的进程、实现武术产业化的链接、构建武术现代化的平台、走进当代媒体人的视野,才能够让中国武术真正的融入到当今消费社会中,才能使中国武术得到长足的发展。
China has entered into a consumption era,in which people’s consumption manners and contents are changing tremendously.Under such a background,Chinese Wushu faces challenges of all sorts.Through their study the authors concluded that for Wushu communication in the consumption society,only by settling issues in 4 as-pects,namely,speeding up the process of Wushu commercialization,realizing the linking of Wushu industrializa-tion,building a platform for Wushu modernization,catching the attention of modern media professionals,can Chi-nese Wushu be truly blended into the consumption society today,and developed remarkably.