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中文摘要：
本文以北京和上海两个一级入境旅游目的地城市为案例地，构建了包括入境旅游者对旅游资源和旅游商品的兴趣度、对旅游服务质量和对整体旅游环境氛围的评价的入境旅游目的地城市的旅游意象评价指标体系。该体系运用极小极大离差法进行指标的筛选，并应用变异系数法进行指标权重的确定。将所采集的北京和上海的数据代入该评价体系进行计算后发现，上海的总得分高于北京。
英文摘要：
This paper takes Beijing and Shanghai,two First-Class Tourism Destination Cities,as cases in point to construct an image evaluation index system of inbound tourism destination cities, which includes the attraction of tourism resources and tourism products, service quality evaluation on tourism and overall atmosphere of the tourism environment. It applies Minimax deviation method and coefficient of variation method to define weighting to avoid influences caused by human factors from subjective assignment. By using data collected from Beijing and Shanghai in the system, it is found that the total score of Shanghai is higher than that of Beijing.
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