中文摘要：

随着能源消耗急剧增加、大气污染日益严重,节能减排逐渐成为当前社会关注的热点问题。为了减少汽车尾气排放及化石能源消耗,新能源汽车已经成为我国政府及汽车企业工作的重点项目之一。受到成本与技术因素、基础设施建设滞后、售后服务体系不健全等方面因素的制约,新能源汽车市场拓展缓慢。鉴于产品保证管理作为降低产品成本、提高消费者售后服务质量的有效手段,对于新能源汽车售后服务体系完善、保障消费者权益、提高企业品牌形象,以及新能源汽车行业发展具有促进作用。本文从产品保证视角出发,针对我国新能源汽车行业现状与存在问题,进行新能源汽车行业发展策略研究,为汽车制造商等提供参考。

英文摘要：

With the increasing of energy consumption and atmospheric pollution, energy saving and emission reduction has become a hot topic in current society. In order to reduce vehicle emissions and fossil energy consumption, new energy vehicle has become the key project of government and vehicle industry. Due to the problems of cost and technical factors, infrastructure construction lag, and after-sale service, the development of new energy vehicle market is slow. As effective measures of cost control and quality management, product warranty can promote after-sale service system construction, improve the brand image, and etc. For the viewpoint of product warranty, this paper analyzes the current situation and problems of new energy vehicle industry, and provides guidance for vehicle manufactures.