中文摘要：

依托比较优势理论，在分析港、澳两地较之珠海在人财物资源、居民健康需求、品牌增值资源3方面差异特征构成的区域健康教育与健康促进发展比较优势来源的基础上，结合珠海实际，从积极开发领导层，有效利用“健康城市”增值资源；完善基层工作网络建设，发挥技术骨干作用；发动群众主动参与，实施综合干预策略；强化需求调查与效果评估等4方面，提出了促进珠海健康教育与健康促进发展的措施建议。

英文摘要：

Based on the theory of comparative advantage, the interregional differences in the human and financial resources, the health needs of residents and the characteristics of the brand value-added resources between Hong Kong, Macau and Zhuhai were compared. Combined with the actual situation in Zhuhai, it is suggested that we should take the following measures： actively develop leaders; effectively use the value-added resources of the ＂Healthy City＂; improve the construction of grass-roots network, give full play to the role of technical backbone; mobilize the masses to actively participate in general intervention, stress on the investigation of demands and assess- ment of the effect. This article put forward measures and suggestions to promote the development of Zhuhai health education and health promotion.