中文摘要：

图像社交媒体在进行国际传播时具有一定的媒介先进性,这种先进性体现在传播内容的视觉性、保真性、交互性、使用便捷性等方面。我国对外主流媒体在使用图像社交媒体进行国际传播时,在满足媒体内容生产的一般要求、体现社交媒体属性以及利用图像社交媒体所特有的视觉表达属性三个层面均有不足。增强我国媒体在图像社交平台中的国际传播力,应提高信息发布的权威性,增加新闻信息数量,增强账号与平台间的联动交流,并善用图像社交媒体的视觉表达性和文化差异性等策略来提升传播力。

英文摘要：

Image social media possess certain media progressiveness with human tendency, such as visuality, fidelity, interactivi- ty, and convenience of communication content. Chinese mainstream foreign media have some limited usage of image social media in in- ternational communication in terms of three levels, such as the journalistic requirements of media content production, the general attrib- utes of social media, and the unique visual attributions of image social media. In order to enhance the power of international communi- cation on the platform of image social media and improve the foreign communication competence, Chinese media should improve the au- thority of information release, increase the amount of news information, strengthen the linkage between accounts and platforms, and make good use of the visual expression and cuhural differences of image social media.