中文摘要：

文章研究了低碳环境下,需求受消费者环保偏好和消费水平影响的绿色产品定价问题。针对消费者购买行为,把消费者划分为绿色消费者和普通消费者,假设消费者对产品的估价是异质的,并服从均匀分布,通过构造效用函数得到消费者的购买行为。分别讨论了市场中存在单一垄断制造商和两个垄断制造商时生产模式的选择,研究表明：单一垄断制造商时,制造商的生产模式的选择取决于绿色消费者的比例;两个垄断制造商时,绿色产品制造商作为主导者,控制着市场中绿色产品和普通产品的市场占有率。

英文摘要：

This paper investigated the issue of green product pricing whose demand is influenced by consumer environmental preferences and consumption level under the environment of low carbon.Considering consumer purchase behavior,it divides the consumers into the green consumer and primary consumers.It further supposes that two types of consumer＇s valuations for two kinds of products are heterogeneous,and are uniformly distribution.We used utility function to get the consumers＇ consumer behavior.The production models of one monopolistic manufacturer and two monopolistic manufacturers were selected.This study showed that the production mode choice depends on the proportion of green consumers on one monopolistic manufacturer.When there are two monopolistic manufacturers,green product manufacturer as a leader which controls the occupancy of green product and primary product.