采用访谈法和问卷调查法,在北京、上海和西安等城市采集入境游客信息;运用地图法和社会网络分析法对旅华外国团队旅游流的地理分布和网络结构进行研究,主要结论为:①外国团队旅游流以北京和上海为主要出入境口岸,流动地区集中在中国人口线东南部;②外国团队旅游流的有向流动符合"二八定律",即80%的有向流动产生在20%的城市对之间;③外国团队旅游流网络为核心-边缘网络,核心区包括北京、西安、上海等13个节点;④旅行社设计的线路对外国团客出入境口岸选择、团队旅游流的地理分布和流动均具有决定性影响。最后,根据研究结论提出了优化网络结构、拓展中国入境旅游外国市场的建议。
From 2004 to 2010, group package tourists account for up to 61.5% of the foreign tourists new to China on average. Through questionnaires in several cities such as Beijing, Shanghai and Xi'an, together with social network analysis, this paper explores geographical distribution and network structure of inbound foreign group package tourist flows of China. We found that Beijing and Shanghai are the two most important gateways for foreign group package tourist flows of China, the flows distribute in the southeast of China, mainly among Beijing, Shanghai, Xi'an, Guilin, Hangzhou and Suzhou. The foreign group package tourists move frequently in Yangtze River delta and Pearl River delta, especially in the former. The largest tourist flow produced in Beijing and Xi'an, mainly from Beijing to Xi'an. The tourist flows spread to many destinations from Xi'an, such as to Guilin, Beijing, Shanghai, Guangzhou, Wuhan and Chengdu. The typical directions of tourism flows in Yangtze River delta are from Shanghai to Suzhou, from Suzhou to Hangzhou, and from Hangzhou to Shanghai, while the typical directions are from Beijing to Shanghai between Beijing and Shanghai, and from Guilin to Shanghai, from Hangzhou to Guilin between Guilin and Yangtze River delta. The foreign group package tourist flows of China accord with the Pareto lawprinciple or 80/20, which states that 20 percent of the city pairs produced 80 percent of the flows. These are: Beijing → Xi'an, Shanghai Suzhou, Hangzhou → Shanghai, Suzhou Hangzhou, Wuhan → Hangzhou, Xi'an → Guilin, Guilin → Shanghai. The foreign group package tourist flows network of China is a Core-Periphery network and there are 13 core nodes in the network. Beijing and Shanghai are comprehensive nodes, Xi'an, Chengdu and Guilin are hub nodes, Guangzhou and Hong Kong are gateway nodes, while the other 6 destinations such as Hangzhou, Suzhou and Nanjing are important nodes. The tours designed by travel agencies have decisive impacts on the foreign group package tourists flow