中文摘要：

为了及时、高效地满足客户需求,通过构建客户化的动态关联定价模型研究企业效用的最优化问题,利用各个因素的对比分析指导企业的生产决策。结果表明,在市场需求不确定性的情况下,存在产品价格、交货期和质量的最优组合,使企业达到优化定价策略、提高交货准时性和降低运作成本的目标。将产品交货期和质量因素融入定价模型中并进行一系列敏感性分析,通过在数值算例中引入不同区间的影响因子,说明不同因素的影响水平,表明该研究对客户化生产环境下的关联定价决策问题具有重要的指导意义。

英文摘要：

To satisfy customer demands efficiently and in time,the optimization of enterprise utility was researched through constructing the dynamic correlation pricing model.The result showed that the optimal combination of price,delivery and quality was existed under uncertainty of market demand,which made enterprises achieve the goal of optimizing price decision,improving on time delivery and reducing operational cost.The factors of product＇s delivery and quality were integrated into pricing model to make a series of sensitive analysis,and the influence level of different factors was illustrated by introducing different intervals,which had important guiding significance for the pricing decision problems associated with customer production environments.