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中文摘要：
现有研究缺乏对规约会话含义语言学特别是意象图式理据的挖掘。规约会话含义的意象图式理据包括两类：一类是表示语言单位内部语义内容和特征的物性结构、理想认知模型,另一类是表示语言单位使用社会情景的框架和脚本。研究显示,意象图式在获得规约会话含义中具有不可替代的作用。
英文摘要：
There is a lack of the study of linguistic motivations, especially image schema motivations behind conventional conversational implicature （CCI）. There are two kinds of motivations behind CCI. On the one hand, there are such motivations as qualia structures and idealized models which express the semantic contents and features of language expressions; on the other hand, there are motivations that express social contents in which a language expression is used. This study shows that image schemata play an irreplaceable role in obtaining CCI.
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