由于信任模型存在忽视评分用户信任度的缺陷,现有在线信誉系统难以激励卖者从事持续的诚实交易。针对此问题,构建了基于评分可信度的信任模型。理论分析表明,该模型可有效弥补现有信任模型的不足。
We prove that the trust model of Online Reputation System can't provide proper incentives to behave honestly and tends to result in reputation collusion.Then a novel trust model is proposed.Compared to the existing system,our model is shown to be more robust and effective.