在传统比率分析的基础上,将企业战略与财务报表信息相结合,通过企业财务信息揭示企业战略结构风险和战略执行风险。战略结构方面,企业经营性资产和投资性资产的相对规模体现了企业扩张的战略意图和方式,对经营性资产进行毛利率、存货周转率等的分析可以揭示企业经营性资产风险,对投资性资产进行行业结构、盈利能力结构、股权结构和战略协同性的分析可以揭示企业投资性资产风险;企业负债与股权融资的相对规模揭示了企业的动力机制,对财务报表中债务与股权融资结构的分析可以提示企业过度融资风险、惯性依赖风险和公司治理风险。战略执行方面,对企业利润表与现金流量表的分析可以揭示企业利润结构与现金流量结构不匹配的风险、现金流量净额不能支撑企业战略的风险及企业业务结构与战略结构不符的风险等。
Based on the traditional ratio analysis, this paper combines corporate strategy with financial statement information to reveal corporate strategic structure risks and strategy implementation risks. As for strategic structure, the relative scales between corporate productive assets and investment assets can reflect the strategic intention and mode of business expansion. To analyze the gross profit rate, the inventory turnover ratio and other ratios of the productive assets can reveal the risks of business productive assets, to analyze the industrial structure, profitability structure, ownership structure and strategic synergy of the investment assets can reveal the risks of business investment assets. The relative scales between enterprise liability and equity financing can reveal the corporate dynamic mechanism, to analyze the debt and equity financing structure in the financial statements can reveal the risks of corporate excessive financing, the inertia interdependence risks and the corporate governance risks. As for the strategy implementation, the analysis of the enterprise income statement and the cash flow statement can reveal the risks of mismatching between the corporate profit structure and the cash flow structure, the risks of the net cash flow being unable to support corporate strategy, and the risks of mismatching between the corporate business structure and the strategic structure.