考虑新老产品市场需求特征差异性引起的生产模式的不同,对不同生产模式下需求发生转移的易逝性新老电子产品的混合协同配送问题进行研究.首先考虑新产品对老产品的单向替代性并由不同的消费者剩余建立含有产品价格的需求函数.根据不同生产模式下响应时间的组成构建混合协同配送函数模型.建立以盈利最大化为目标函数的0-1混合整数非线性优化模型,对不同生产模式下的新老产品的生产、混合配送进行协同优化.最后,通过求解确定新老产品的销售价格、生产规模、配送模式等决策变量.
Considering different production modes caused by characteristic differences of market demands of new and old productions, the mixed collaborative distribution of perishable new and old electronic products under different production modes is studied in this paper. First, the demand function with price of different consumer surplus is presented by considering the one-way substitute of old products by new ones. Then, the mixed collaborative distribution function model is developed according to the composition of response time under different production modes. Second, the O-1 mixed integer nonlinear optimization model with profit- maximization as objective function is proposed to optimize the production and mixed distribution of new and old products under different modes. In the last section, the sales price, production scale, distribution mode, and other decision variables are determined through solution.