中文摘要：

随着全球变暖及城市热岛效应的加剧,中国许多大中型城市夏季高温指数不断攀升,使得避暑旅游市场逐渐呈现出巨大潜力.文章以福州市历年高温数据和问卷调查数据为基础,对福州市民旅游活动偏好进行分析.结果表明：（1）在温度达到35-40℃时,73%的居民有意愿选择避暑旅游活动;（2）朋友结伴旅游和家庭自助游的方式更受大众青睐;（3）更倾向的旅游目的地为市郊和省内.

英文摘要：

With the aggravation of global warming and urban heat island effect, the summer heat index rises sharply in many large and medium-sized cities. This leads to great potential for summer tourism. Based on the data of hot-days and questionnaires, this paper analyzes the travel preference of citizens in Fuzhou. The results show that： （ 1 ） most people are willing to have summer tourism when the temperature is between 35 - 40 ℃; （2）the tourists are in favor of travelling with friend and family; （3） Fujian province and the outskirts of Fuzhou are the popular tourist destination.