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中文摘要：
网站信息流是互联网信息传递的基本形式和唯一介质，是众多形态“流”中最具影响，并对人流的产生与变化发挥巨大的导引作用。本文以网站信息流的整合为切入点，从信息流受众接受信息的角度出发，将网站信息流对人流的导引视为主动式导引、被动式导引和互动式导引，剖析了与网站信息流导引密切相关的多种人流规律。
英文摘要：
Website information flow is a basic fonn and unique medium for information delivery on Internet. It will be have a most powerful guiding effect for the generation and variation of human flow in various forms of flows. Taking website information flow integrate as a research point, the guiding effect of information flow to human flow was divided into positive guiding, passive guiding and interactive guiding from the angle of the information acceptance of people. The laws of multi- type human flows that have a close relation to the guiding effect of website information flow are analyzed.
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