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中文摘要：
由于制造商对不同的地区出售的相同产品进行差别定价，当其引入网络渠道时，不仅会引起网络销售渠道和传统销售渠道之间的冲突，还会造成传统销售渠道之间的间接竞争，同时也会对制造商的地区差异化定价策略提出挑战．首先指出在传统零售渠道中，制造商实施地区差异化定价可以获得更大的利润，并给与证明．在此基础上，主要研究了网络渠道的引入对制造商定价策略的影响，并分别讨论了双渠道背景下的制造商的四种定价策略．最后，通过数值模拟和仿真对各个参数对不同的定价策略进行了比较分析，给出了相关结论．
英文摘要：
With the rapid development of e-business, many companies sell products directly through interact channel. If manufacturers have adopted differential pricing strategies for different regional customers, they will confront three questions ： （ 1 ） the direct conflict between traditional and internet channel, （2） the indirect conflict between the traditional channels from different regions and （3） a challenge to change the differential pricing strategies. In this paper we first prove that the manufacturer can get more profit through differential pricing for different regional customers than a uniform price. On this basis, we study the effect of the dual-channel on the manufacturer＇ s differential pricing strategies for different regional customers. We discuss the manufacturer＇ s price and profit under four different pricing strategies. Meanwhile, through theoretical analysis and numerical simulation, we explore the effect of various parameters on the manufacturer＇ s profit under different manufacturer＇s pricing strategies.
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