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中文摘要：
采用轮流协商报价过程，刻画企业自主形成虚拟企业的过程，并根据该内部协商存在协商截止时间、对方保留价格未知的特征，提出相应报价策略，指导报价生成。最后通过计算机仿真，验证该报价策略的正确性和有效性。改变以盟主企业为优势主导的组织结构形成研究思路，参与各方意愿在协商报价过程中得到充分表现，有助于提升联盟组织结构的稳定性，所构建的报价策略模型对进一步开发虚拟企业信息平台中的自主报价智能体具有现实意义。
英文摘要：
Considering the characteristics of the forming process of Virtual Enterprise （VE）, alternative bargaining pricing process was firstly adopted to describe the process. Pricing strategies was presented to comply with the characteristics of the internal bargaining process. Finally, the correctness and effectiveness were verified by computer simulation. The proposed method revised the forming process circling the core enterprise and improved the stability of the VE organization by considering profits of all participants through negotiation pricing process. And the simulation provided the basis for developing intelligent pricing Agent which was key part in information platform of VE.
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