基于互惠理论视角,深入分析企业社会责任对组织公民行为产生影响的内在机制并据此构建理论模型,最后利用多元回归方法对344个有效样本进行实证检验。实证研究表明:企业社会责任各个维度对组织公民行为均会产生不同程度的正向影响,影响程度的大小依次为:市场责任、公共责任、员工责任;员工信任对企业社会责任影响组织公民行为的关系具有正向的调节作用。因此,该研究一方面可以为企业通过履行企业社会责任的方式影响和促进组织公民行为提供一个有益的思路;另一方面,通过深入考察员工信任对企业社会责任与组织公民行为产生作用的内在机制,对基于员工信任视角在理论上拓展和完善组织公民行为研究的理论框架具有重要意义。
Based on the reciprocity theory, a theoretical model is constructed to analyze the effect of corporate social responsibility (CSR) on organizational citizenship behavior (OCB) and by using 344 effective samples, the effect is empirically estimated through multiply regression method. Several conclusions are drawn: Firstly, every dimension of CSR all has positive effects on OCB and the extent of them varies from market responsibility, public liability to employee responsibility in turn. Secondly, employee trust has positive moderating effect on the relationship between CSR and OCB. The conclusions also offer important implications for companies to promote OCB through implementing CSR on the one hand and make good use of employee trust both to promote OCB and to expand and improve the theoretical framework of OCB on the other hand.