企业核心竞争力不仅体现于其有形资产,且必将越来越多地体现于无形资产。企业无形资产的组合系统包含了充分反映其核心竞争力的信息,因而可以研究无形资产组合系统的形状与分布,并对其进行分析和计量,以此来评价企业的核心竞争力。首先,构造了反映企业整体无形资产价值的空间,建立了无形资产价值系统的三维评价模型,通过确定各单项无形资产在其价值空间中的定位和分布,构造了基于无形资产系统价值的企业核心竞争力评价方法。最后,用实例进行了演算。
The core competence of an enterprise can be revealed not only by its real assets,but also,and to a greater extent,by its intangible assets.The composite system of intangible assets contains ample information of enterprise core competence.Thus a method of evaluating enterprise core competence is proposed based on studying the form and distributing of intangible asset's composite system and analyzing and measuring it.In this paper,first we construct a space to reflect the value of the whole intangible assets of an enterprise and establish a three-dimensional evaluation model about intangible assets value system.By confirming the orientation and distributing of individual intangible assets in its value space,we construct a method of evaluating enterprise core competence based on intangible assets system value.At last,we perform calculation by example.