中文摘要：

多媒体技术进入大学课堂推动了教学的改革，也引发了人们的进一步思考：传统粉笔字教学和多媒体教学从哪些方面影响着教学过程和教学质量？本文通过抽样调查，获取有关数据资料，运用因子分析方法对调查数据进行分析，寻找影响教学的因子，然后利用方差分析检验各因素的显著性，最后利用Logistic回归分析方法建立教学方式选择模型，进一步分析影响教学自々各因素，为教学方式的选择提供了理论依据。

英文摘要：

Since multimedia is used for a teaching technique in university, progresses have been made, and it makes people to think about the following issue： From which aspects do teaching with chalk and teaching with multimedia have effects to teaching procedure and teaching quality？ By conducting a survey to obtain real data, common factors of affecting teaching are firstly obtained by using the method of factor analysis factors in this article. Secondly, analysis of variance is used to test for the effects of the common factors, and at last, a binary Logit choice model is used for further analysis to determine the factors of affecting teaching in more detail. Our results provide a theoretical basis for the choice of teaching patterns.