文章从资源能力、策略运用能力和市场竞争能力三个方面构建农民专业合作社营销能力评价指标体系,通过对合作社进行实地调研和问卷调查获得有效的第一手数据,利用层次分析法和线性回归对黑龙江省农民专业合作社营销能力进行了评价分析,总结合作社现存的一些问题。
This paper constructs the evaluation index system of marketing capabilities of the farmer' s professional cooperatives from the three as- pects including resource capacity, strategy using ability and market competitiveness. The effective first - hand data were obtained through the field research and questionnaire for the cooperatives, and the marketing capability of the farmers' professional cooperatives in Heilongjiang prov- ince was evaluated and analyzed using the analytic hierarchy process and linear regression. And the existing problems in the cooperatives were also summarized.