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中文摘要：
已有研究在服务质量前置因素和结果变量、服务质量影响购买意愿的途径以及两者关系强度方面存在大量分歧。本文采用Meta分析这种定量综述方法，归纳影响服务质量的前置因素和受其影响的结果变量，科学地计算了它们之间的平均关联程度，建立了服务质量影响购买意愿普遍适用的结构模型，并探讨了服务类型、民族文化等样本和测量特征对两者关系影响的一般规律。
英文摘要：
The authors conduct a meta-analysis of service quality and the relationship between service quality and customer purchase intention which aggregates empirical findings from the service quality literature. First, the study provides a quantitative summary of the bivariate findings regarding the antecedents and the consequences of service quality. Second,the authors use multivariate analysis to promote the path model of service quality＇s impact on customer purchase intention. In addition, by using multivariate linear regression analysis and meta-analysis embedded in HLM, the authors analyze the sample and measurement characteristics＇ moderated effects on service quality-customer purchase intention relationship .
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