本文从幸福学的角度,对和谐消费的内涵进行了阐释和分析。基于幸福学中所提出的参照点效应、范围-频次分布理论和内在可评估性理论对不和谐的消费现象,包括奢侈性、炫耀性和过度消费的形成机制和原因进行了分析和解释,并由此提出促进社会和谐消费的建议和启示,以期对政策制定者、企业和个人消费者提供借鉴。
Building on hedonomics (a science that studies the relationship between external stimuli and subjective wellbeing),the present article explores the meaning and the implications of "harmonious consumption." In particular,building on concepts such as reference point effect,range-frequency effect,and inherent evaluability,the article identifies instances of non-harmonious consumption,such as conspicuous consumption and excessive consumption,and offers recommendations for how to facilitate harmonious consumption.