在深入分析我国31个省级旅游官网上的信息和对专家进行深度访谈的基础上,采用目标分解法和改进的德尔菲法确定了省级旅游官网信息协调性评价指标体系,并构建了省级旅游官网信息协调性评价指标权重模型。结果显示,省级旅游官网信息协调度主要取决于游客需求信息的丰富度和全面性,尤其是旅游目的地吃住行方面的信息。
Based on a deep analysis of Chinese 31 provincial official tourism websites and intensive interviews on relevant experts,this paper defined the coordination index system of provincial official tourism website information,employing target decomposition method and the improved Delphi method.It constructed coordination index value standardization model of provincial official tourism website information.The results showed that the provincial tourism website information coordination mainly depended on richness and comprehensiveness of information about tourists′ needs,especially information of tourist destination,including meals,lodging and transportation.