本研究采用问卷调查的方式,探讨了大学生时间管理倾向与其冲动性购买之间的关系,以及前者对于后者潜在的预测作用。通过对222名在校大学生进行调查的分析结果如下:大学生被试时间管理程度越高,冲动性购买行为则越少;反之,则越多。女性大学生消费者实际冲动性购买情况多于男性消费者,主要表现在情感反应和实际冲动性购买方面。结论:时间管理倾向在一定程度上可以预测个体的冲动性购买行为。存在性别差异。
Through the questionnaire survey, the paper discussed the relation between time management disposition and impulse buying of college students and the predictive effects of the former for the latter. Through the analysis of 222 college students, the paper got the results that if college students have a higher degree of time management, they will have less impulse buying behavior; conversely, if they have a lower degree of time management, they will have more impulse buying behavior. And in actual impulse buying, there are more female college students than male college students, which is mainly refleeted in emotional responses and actual impulse buying. The paper got the conclusion that time management disposition can predict individual's impulse buying to a certain degree and there are gender differences.