中文摘要：

蔬菜供应链的发展逐渐趋向规模化、专业化、集约化和一体化,同时也面临着传统供应链模式革新的挑战,蔬菜供应链各环节的利润分配问题直接影响到供应链的运作效率。文章通过计算对比可知,普通零售的成本占比大大高于电商直销,在电商直销中,原材料生产环节的成本占比较小,但在包装加工环节消耗了较多的成本。在普通零售环节,经销物流成本也占比20%以上,利润低于生产环节所占比例。物流成本的消耗也是销售环节成本高的一大因素。通过建立Stackelberg博弈模型和运用shapely值法对蔬菜供应链进行研究和实证分析,得出迟菜心供应链成员之间必然存在合作关系,合作关系的达成和维护则基于供应链利润的合理分配。通过调整供应链,对供应链进行整合优化,缩短供应链的流通环节,促成供应链各环节参与商的合作,可实现多方共赢。

英文摘要：

Vegetable supply chain graduallydevelops towards large-scale, specialization, intensification and integration, whereas it also faces the challenge from innovation of traditional supply chain model. The profit distribution directly affects the operation efficiency of the supply chain. Through calculation and comparison, we can see that the cost of ordinary retail sales is much higher than the direct sales of electricity. In direct sales of the electricity, raw material production costs accounts for a small part, but the packaging process costs much. In the ordinary retail, distribution logistics costs accounts for more than 20%, whose profits is lower than that of production. The high cost of logistics is a major factor of the high cost of sales. According to the Stacklberg game model and the shapely value method, there is a cooperative relationship between the members of the late vegetable heart supply chain. The cooperation and its maintenance are based on the reasonable distribution of the supply chain profit. By adjusting the supply chain, integrating and optimizing the supply chain, and shortening the supply chain links, the supply chain of all participants in the cooperation can be promoted. Thus multi-win can be achieved.