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中文摘要：
非著名城镇的形象定位是亟待研究的问题。本文运用扎根理论，以非著名城镇——潼关作为研究对象，以搜集到的现实资料和问卷调查资料为数据基础，然后通过对上述数据进行开放性译码分析、主轴译码分析、选择性译码分析，对潼关的城市形象进行了实证研究。研究表明：潼关的城市形象可归纳概括为17个概念、5个副范畴和3个主范畴，最后得出潼关的城市形象为“千古雄关、华夏金城”。本研究旨在为探索非著名城镇的形象定位并提供典型案例。
英文摘要：
Image of non-famous town is the key research problems. The paper,by applying the study method of grounded theory,with a non-famous town-Tongguan for the study to collect Practical information and the reality-based survey data,through the open coding analysis, axial coding analysis and selective translation code analysis on the data, makes a＇n empirical study of the city image of Tongguan. The results show that the city image of Tongguan can be summed up as 17 concepts, 5 sub-categories and three main categories. Finally,we decide to use ＂impregnable pass through the ages,China gold city＂ in positioning the city image of Tongguan . This study is aimed to explore the positioning of non-famous town image and provide a typical case.
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