中文摘要：

管理时尚指21世纪大量出现的管理技巧。文章分析了管理时尚的来源与类型，认为企业对其只能利用、不能拒绝。企业可以通过追根溯源等五种途径将其转化为有价值的、稀缺的、不易模仿的、难以替代的资源，从而提高企业竞争力，获得超额利润。

英文摘要：

Management fashions are management skills which massively appear in the 21st century. This article analyzes the origin and type of management fashion and figures that the enterprises eould only use them but not be able to reject them. The enterprise might transform them into the resources which are valuable, scarce, not easy to imitate, difficult to substitute by getting to the bottom of a matter and so on, thus enhance the enterprise＇ s competitiveness and obtain the excess profit.