中文摘要：

随着旅游业的迅速发展,古镇旅游商业化成为旅游学界研究的热点之一。文章探究西塘古镇旅游出现的商业化现象,分析商业化形成的驱动力,剖析过度商业化发展带来的问题,提出古镇回归原真生活、控制游客容量、提高产品层次的建议,为西塘旅游业可持续化发展提供借鉴。

英文摘要：

With the rapid development of tourism industry, tourism commercialization of ancient towns has be- come one of the hot topics for tourism researchers. This article aims to explore the tourism commercialization of Xitang Ancient Town. It first analyzes the driving force of tourism commercialization and problems brought about by over-commercialization, then puts forward the following suggestions for sustainable tourism development： the ancient town return to the state of real life; the number of tourists per day be controlled; and tourism products be upgraded.