中文摘要：

针对我国制造企业在生产绿色产品方面的制约，考虑市场竞争下企业绿色产品生产行为的复杂性，运用计算实验方法构建了多主体参与的企业绿色产品生产行为的计算实验模型。通过多主体建模的计算机实现，探究政府不同的引导和规制策略下企业绿色产品生产行为的演化规律。结果表明：企业绿色产品生产行为需要政府的引导和规制；政府在制定相关政策时需要将多种引导和规制策略相结合并充分考虑市场竞争的影响。

英文摘要：

Considering restrictions and complexity of enterprise＇s productive behavior of green products under market compe- tition, this paper establishes an agent-based computational experiments model for this behavior. By realizing the model with computer, it explores its evolution rule under influence of government＇s different guiding and regulatory strategies. The ex- perimental results show that enterprise＇s productive behavior of green products need government＇s guidance and regulation; when formulating relevant policies, government need combine various guiding and regulatory strategies together and fully consider the impact of market competition.