中文摘要：

越来越多的旅游者习惯于通过网络获取旅游的相关信息、购买旅游服务,逐渐形成了使用旅游网站的粘性。文章基于双系统认知过程理论（系统1为直觉认知,系统2为分析认知）对影响旅游网站粘性的因素进行分析,验证了消费者对旅游网站的粘性同时受到系统1和系统2的认知影响。通过探索性研究识别出来源于直觉认知系统的时尚性因素,以及来源于分析认知系统的信息价值、便利性、感知成本和感知风险等4个因素。文章采用结构方程模型分析了以上影响因素与粘性、购买意向之间的关系,发现粘性的5个影响因素中,信息价值的影响相对较大,粘性对购买意向有显著正向影响。

英文摘要：

Understanding what makes users stick to an e-tourism website is of great interest to both managers and academics. More and more tourists are used to get travel information from internet and purchase travel services via tourism website. Many of them have formed website stickiness behavior by repeat visits. Online travel companies are committed to enhance the competitiveness of their websites in order to increase user stickiness.This paper examines the impact factors of tourism website stickiness based on dual system cognitive process theory（system 1 refers to intuitive cognition; system 2 is analytical cognition）,and verifies that tourists＇ website stickiness behaviors are influenced by cognitive process of both system 1and system 2. Furthermore,this paper finds out that fashionability is related to intuitive cognition system,and the other 4 factors,including information value,convenience,perceived cost,and perceived risk,are associate to analytical cognition system.An online survey is adopted by this study for data collection with a usable sample of 376 e-tourism website users in China. The research applies a structural equation model（SEM） to analyze the relationship among the five impact factors,consumers＇ stickiness and purchase intention. AMOS20.0software is used to estimate the model based on fit index,path coefficient and t- value. The results suggest that all five factors（fashionability,information value,convenience,perceived cost,and perceived risk） related to the two systems have positive impact on website stickiness behavior.Among the five factors,information value has a relatively greater influence on stickiness.Furthermore,the website stickiness behavior has a significant impact on purchase intention. Finally,based on these findings,this paper provides useful suggestions for online travel companies to enhance the tourists＇ online purchase experiences as well as website stickiness. The tourism website operators should（1） ensure the reliability and accuracy of the information publis