针对企业社会资本如何促进商业模式创新的"黑箱",构建了制度情境调节下企业社会资本通过自身吸收能力推动商业模式创新的理论模型。以广东和上海的384家企业为样本进行实证检验,结果发现:企业社会资本可以直接或间接通过吸收能力显著促进商业模式创新;制度环境的改善有助于企业更有效地利用社会资本促进商业模式创新。上述发现初步揭示了企业社会资本促进商业模式创新的机制,也为战略资源基础观与制度基础观的整合以及商业模式创新理论的发展提供了重要证据。
Based on the integration of the perspective of resources-based view and institution-based view,this paper establishes a theoretical model of the relationship among corporate social capital,absorptive capacity and business model innovation.Then,384 companies in Guangdong and Shanghai serve as samples for an empirical test. The results indicate that enterprise social capital can significantly promote business model innovation through the absorption ability directly or indirectly,and the improvement of regional marketization degree helps the enterprise more effectively utilize social capital to promote business model innovation. The findings mentioned above,to a certain extent,not only reveals the inherent mechanism of the impact of corporate social capital on business model innovation,but also provides important evidence for the integration of the strategic resources-based view and the institution-based view as well as the development of business model innovation.