中文摘要：

基于Nash讨价还价博弈思想建立公平参考框架，构建公平关切效用体系，以此为基础对报童模型展开行为研究，探讨零售商的公平关切行为倾向对供应链的影响．通过数值分析说明了模型的应用，并通过比较静态分析进一步分别讨论了零售商的最优决策和供应链系统最优决策的性质．

英文摘要：

The paper establishes a fairness concern framework based on game theory of Nash bargaining, and builds a utility system about fairness concerns. On this basis, it expands the newsboy model to behavior research. Further, it illustrates the application of the model through numerical analysis and investigates the properties of optimal decision of both the retailer and supply chain by a comparative static analysis.