中文摘要：

通过对凤凰古城案例的田野调查和扎根分析，本文指出文化遗产地的文化系统及其价值在创意开发过程发生着重要的变化。地方传统文化和外来文化通过创意构建和游客的交互体验产生出新的文化内容。在构建者方面，一些文化创意产品或设施的构建者发挥了引领作用，发现、自我实现和分享是其构建的重要的动机。构建者通过文化创意产品的构建，以建筑、色彩、景观小品、功能区布置等为主要手段，与游客分享某种富有文化价值的理想生活方式。在体验者方面，游客在认知和享用文化价值的同时，也参与到文化系统的构建之中。游客与经营者和其他游客广泛互动，在这个平台上创造新的文化内容和景观。现代经营者和游客以自己的认知参与到遗产价值的认知、构建和传播中来，是文化遗产价值在现代条件下实现的一种积极方式。传统文化元素被作为文化创造中所使用的材料，遗产信息以现代人需求的方式被释放出来。大量的个体参与到新的文化体系的创造过程中来，这一过程通过巨大的旅游流和现代社交媒体被推动起来。

英文摘要：

Using field investigations and root analysis for Phoenix Town, here we point out that cultural systems and the value of cultural heritage have changed significantly during the process of creative development. Local traditional culture and international culture produce new culture through creativity building and interactive experiences among tourists. In terms of builders, a number of creative products or facility-builders play a leading role and discovery, self-realization and sharing are important motivations. Taking architecture, color, featured landscape, and function layout as the main means, builders share an ideal lifestyle containing rich cultural values with tourists through the construction of culturally creative products. Tourists can be involved in the construction of the culture system while they are recognizing and enjoying its cultural value. Wide interactions between tourists and operators and other tourists create new cultural content and landscape. With their own cognition, modern operators and visitors engage in heritage value cognition, building and spread, which is a positive way to achieve cultural heritage value under modern conditions. Traditional cultural elements are used as a material in cultural creation, and heritage information is released in the form according to modern demands. Large numbers of individuals are involved in the creation of a new cultural system, which is communicated and disseminated via huge tourist flows and social media.