中文摘要：

旅游感知是了解旅游者行为特征的重要依据之一。结合传统聚落景观基因理论开展游客的旅游感知研究具有重要的实践意义。本文以南岳古镇为例，针对游客开展问卷调查，论文通过专家打分法构建判断矩阵，运用 AHP 方法和模糊数学方法进行定量评价计算，从而分析游客对南岳古镇景观的感知特征。结果表明，游客对“寿”文化和“佛-道-儒”的宗教文化的感知较好，对其他文化因子的感知程度较低。

英文摘要：

The traditional settlement is a relatively unique cultural landscape on the earth’s surface.The timely evaluation of the landscape imagery has very important guide role for reasonable development and tourism development.According to the previ-ous results of the landscape gene recognition of Nanyue ancient town,the assessment indicator system of the landscape imagery of Nanyue ancient town is constructed.200 questionnaires were distributed and the landscape imagery of Nanyue ancient town is evaluated comprehensively by using the method of AHP.The results showed that the degree of the landscape imagery of shou （long life）culture is the highest,the religious cultural landscape imagery of Buddhism,Taoism and Confucianism are the second and the culture of tea and anti-Japanese war are the lowest,mainly influenced by the elements of historical culture,nat-ural ecology,tourism economics,the tourist themselves and so on.Therefore,the suggestions of improving the tourism devel-opment of the landscape imagery of Nanyue ancient town have been put forward.