以1922年12月至1923年1月,在爱因斯坦访华前后出版的3个“相对论专号”为例,剖析其编辑传播策略和对当代科技期刊的启示。研究结果表明,3个“专号”以直击科学前沿的选题策划、本“科学精神”以“启导国民”的编辑宗旨,约稿的针对性与权威性,选择最佳发行时间等成为综合性期刊传播前沿科学的成功案例。
Three Chinese-language special issues of theory of relativity, published before and after Einstein's visit to China during December 1922 to January 1923, are analyzed with regard to their communication strategies and insights into contemporary scientific journals. We conclude that the editorial strategies of the three special issues were successful in the following respects: aiming at the cutting edge frontiers of scientific topics, embracing "scientific spirits" to " illuminate people ", pertinence and authority of manuscript solicitation, and the best publishing time.