农民工网站是现阶段我国农民工信息服务保障体系的重要组成部分,对农民工网站的运营机制进行研究可以为提高其运营效果提供依据。本文以信息构建(IA)理论、技术接受模型(TAM)及技术接受与利用整合模型(UTAUT)、可用性理论与网站价值理论为引导,采用多案例研究方法对我国目前正常运行的所有12家农民工网站进行了分析,构建了农民工网站运营机制模型。研究发现由政府主办或支持的公益性网站数量所占比重最高,商业性网站次之;网站的经营性质、信息质量、信息构建水平与宣传推广力度影响网站运营效果;目前农民工网站在满足农民工信息获取需求方面发挥了较好的作用,但在满足农民工信息表达需求方面还有待提高。
Website for migrant farmer workers is an important part of the information service system for migrant farmer workers in China. Studying operation mechanism of websites for migrant farmer workers is beneficial to improve their effects. Guided bytheory of information architecture (IA), TAMand UTAUT model, usability theoryand website valuetheory, a multi-case study approach were adopted to analyze 12 websites for Chinese migrant workers. A model for operation mechanism of websites for migrant farmer workers was generated. The research findings include: Among websites for migrant farmer workers, those supported by government occupy the highest proportion, better than commercial websites. The operation effects of the websites are influenced by their Management Properties,information quality, IA and promotion strength. So far, websites for migrant farmer workers have played a role in meeting their information acquisition needs ,but can be improved in meeting their information expression needs.