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中文摘要：
在整合网络经济、服务主导逻辑、服务创新等理论的基础上，对网络环境下基于服务主导逻辑的服务创新给予了一个崭新的诠释，提出了一个服务创新六维优化模型，并通过中国移动应用商场的例子进行了论证。研究表明：在基于服务主导逻辑的全球网络环境下，服务创新就是服务创新企业及其服务生态系统为顾客所提供的、能够创造顾客价值的新服务体验或新服务解决方案；基于创新程度的不同，它可能涵盖了新服务概念、新顾客交互作用、新价值网络系统、新收益分配模型、组织层面的新服务交付系统和技术层面的新服务交付系统六个维度中的一维、多维或全部维度。
英文摘要：
Based on the integration of network economy, service-dominant logic and service innovation, this paper gives a new interpretation of service innovation under the network context from the service-dominant perspective, proposes an improved six-dimensional model of service innovation. And the China Mobile MM is demonstrated as an example. This paper argues if service innovation is the new service experience or new service solution which can create customer value and be provided by service innovation enterprise and its service ecosystem, under the global network context based on service-dominant logic. Based on the degree of innovation, service innovation may cover one, some or all of the six dimensions of new service concept, new customer interaction, new value network system, new revenue allocation model, organizational level new service delivery system, and technical level new service delivery system.
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