虚拟企业是应对市场竞争环境变化的一种柔性的能快速反应的网络化分布式动态组织.在整个虚拟企业的组建过程中,如何选择值得信任的合作伙伴是虚拟企业成败的关键.针对虚拟企业的伙伴选择问题,本文结合信誉和基于信任的合作机制,借鉴“场”理论,提出了信任场的概念,建立了信任场的理论模型,并讨论了基于信任场模型的虚拟企业伙伴选择方法.最后,通过实例及分析说明了该方法的可用性和合理性.
A virtual enterprise (VE) is a distributed networked dynamic organization which responds to the changing marketplace environment in a flexible and fast way. In the forming process of the virtual enterprises, how to choose a trustworthy partner is the key factor. Aim at the problem of partner selection in virtual enterprises, this paper presents the trust field concept with the combination of field theory and trust, and establishes a theoretical model of the trust field. The paper elaborates on the method which is based on the trust field model of partner selection in virtual enterprises. Finally both availability and rationality are illustrated by applying an example.