作为互联网时代下金融创新的重要产物,众筹逐渐受到学术界的关注。论文基于知识图谱理论,利用histcite、citespace软件,绘制众筹已有研究文献间的引文关系图、关键词共现知识图谱及关键词战略图,对众筹领域已有文献间引文关系、研究热点和研究趋势进行分析。研究发现:(1)学术界对于众筹的研究仍处于初级阶段,集中于众筹运作形式、参与人特征等问题的定性分析;(2)众筹中参与人的动机、潜在风险的识别、众筹平台的运行模式是目前研究热点;(3)众筹模式的适用性、众筹模式下的信任机制、利益分配机制等问题是众筹研究的发展趋势。
As the product of financial innovation in the Internet era, crowdfunding has gradually attracted the attention of academia. Based on? the theory of scientific knowledge map, by use of the histcite ,citespace and other software, citation map of existing literature on crowdfunding, keywords occurrence knowledge map and keywords strategy map has been drawn to analyze the citation relationship, hot topics and development trend in the field of crowdfunding. The study results show that ( 1 ) The research of crowdfunding is still in its infancy, focusing on the qualitative analysis of operation form, characteristic of the participants, ere; (2) The motivation of participants, identification of risks, and operation mode of crowdfunding platforms is the research hotspots in the crowdfunding field; and (3) Applicability, trust mechanism, benefit distribution mechanisms of crowdfunding is the trend of development in the study.