利用上海市出租车司机调查数据,对纯电动出租车的使用意愿进行统计分析.以基于技术接受模型为基础,结合本次调研样本的特点,构建行为机制假设模型,从感知有用性、感知易用性、感知风险、政府政策等方面进行深入研究.运用统计学软件(AMOS)进行模型拟合,对输出结果进行分析.结果显示,由于样本自身的特点,政府政策在本次研究中不显著.除此之外,其余影响因素均显著.最终提出相关的政策与措施方面的建议。
Different from the past papers which mainly analyze the intention of private car drivers to use electric cars, the paper makes use of survey data at the willingness of taxi drivers in Shanghai to use the pure electric taxi. Based on the technology acceptance model and the characteristics of the sample, the paper constructs a hypothesis model of behavior mechanism, and makes a deep exploration from the aspects of perceived usefulness, perceived ease of use, perceived risk and government policy. The statistical software AMOS was used to fit the model and the output results were analyzed. The results show that, due to the characteristics of the sample, the effect of government policy in this study is not significant, while those of the rest of the factors are obvious. The relevant policies and measures in the proposal were put forward.