从特性出发,对旅游产业集聚的概念、动力与发展模式进行研究对日益增长的产业实践具有重要指导意义。结果显示:旅游产业集聚在过程上分为旅游目的地体系完善和相关产业向旅游业集聚两个步骤,而在旅游市场共享基础上,通过共同打造旅游目的地品牌形象,提升品牌溢价能力是旅游产业集聚的动力,而对旅游产业集聚区范围的界定必须在旅游产品生产消费时空一致性的基础上进行。案例显示,白云山旅游产业集聚区已经完成了要素完善和品牌提升两个环节,下一步的重点在于促进市场共享和业态集聚。
Based on the consideration of the characteristics of tourism industry and comparing with the manu- facture industry cluster, this paper conducts a system study on the concept, motivation and practical model of tourism industry cluster. The results indicated that the progress of tourism industry cluster can be divided in- to two key steps: the first can be called "self-improvement of tourist destination", which means to improve the ability to serve the tourists as a tourism attractions, including tourism qualities and infrastructure etc.; the second is the aggregation of tourism-related industries to tourism industry, which means the products from forest industry, the agriculture industry, and other service industry can be sold during tourists' travel process. What's more, this paper holds the opinion that the sharing of tourism market is the prerequisite and founda- tion for tourism industry cluster. Whose driving mechanism can be summarized as follow: All related indus- try tried to gather to tourism industry and create a unified tourist destination brand image, then the prices of the products in the tourism industry cluster areas could be raised because of brand premium, which is the driving motivation of tourism industry aggregation. The authors argue that, the tourism industry cluster areas should get rid of the recognition of geographical concentration, which is a common understanding in manu- facture industry cluster areas. The time-space consistency in production and consumption is the basis of tour- ism industry agglomerations, and to build a mature tourist destination is the motivation to raise the price of products and attract the industrial agglomeration. Then under this kind of understanding, the relevant prac- tice of tourism industry cluster construction can be carried out according to local conditions.