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中文摘要：
目的 研究工程机械产品在异代同类与同代异类两种情况下，品牌产品识别的表达方法与策略。方法 对沃尔沃工程机械品牌产品案例进行历史和产品两个维度的分析，通过提取产品的线型特征与图形特征，构建了品牌产品识别表达模型，提出了异代同类和同代异类两种产品集的造型特征在品牌识别中的运用方法，将其应用于中联重科小吨位起重机与三一重装梭车的设计实践中。结论 构建了基于线型特征和图形特征表达的工程机械品牌产品识别与创新设计的方法。
英文摘要：
Objective To study the repreSentation methods and strategies about the brand product identification between different generations silimar types and similar generations different types of machinery products. Methods It analyzed the case of VOLVO construction machinery from the dimensions of both history and product portfolio, and built a representation model of brand product identity through extracting the line feature and graphic feature. An application method of product idetification is proposed based on different types similar types or similar geberations different generations of product, and is applied in the design practices of ZOOMLINE small tonnage crane and SANY shuttle car. Conclusion A method on product identification and innovation design of construction machinery products is put forward based on line feature and graphic feature expression.
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