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中文摘要：
通过对低碳经济时代企业所在环境的特征辨识和利益相关者分析，将企业面向的环境划分为产品、社会、政治三重市场，指出企业节能减排的动因源于以下三个方面：即在产品市场降低成本．获得差异化竞争优势；在社会市场获得大众认可，赢得企业声誉；在政治市场谋求合法性与政府支持。结合已有研究，将企业节能减排划分为主动型和反应型两种策略，并针对企业节能减排的不同动因，给出了与之相匹配的策略选择模型，为企业在低碳经济时代竞争中获得持续的竞争优势提供了参考。
英文摘要：
By identifying the characters of environment toward enterprises in the low carbon economy, this paper dlfferentiates the environment into three types of market： product market, social market and political market. Then it points out three kinds of motivation for enterprises to save energy and reduce emission： one is to decline the cost and get differentiated competitive advantage in the product market; another is to get public recognition and enterprise＇s reputation in social market; and the final one is to pursue legitimacy and government＇s support in political market. Based on literature, we build two types of strategic choice： the proactive strategies and reactive strategies. Further, we offer a strategic model for enterprises to save energy and reduce emission according to the different motivation, which can help the enterprises get the sustained competitive advantage in the low carbon economy.
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