中文摘要：

在文献回顾的基础上,论文提出了基于市场导向的中小微企业竞争优势的形成机理模型,以浙江省7个地区的136家中小微企业为研究对象,并以企业规模和创新模式为控制变量,对整体模型进行了实证分析。研究结果表明：市场导向对中小微企业知识整合产生显著正向影响;市场导向既直接影响中小微企业组织创新,也通过知识整合产生间接影响;市场导向既直接影响中小微企业竞争优势,也通过知识整合和组织创新产生间接影响;知识整合对中小微企业组织创新产生显著影响,但对竞争优势无显著影响;组织创新对中小微企业竞争优势产生显著正向影响,同时在知识整合和竞争优势之间起到了完全中介作用。研究还表明,对于小微企业而言,市场导向对组织创新和竞争优势不产生显著影响,知识整合和组织创新对竞争优势不产生显著影响。

英文摘要：

Based on the literature review, a formation mechanism model of competitive advantages for the market - oriented medi-um, small, and micro-sized enterprises is proposes. By taking 136 medium, small, and micro-sized enterprises as samples in the seven areas of Zhejiang Province, the scales of enterprises and innovation patterns are introduced as control variables, and an empirical study on the model is conducted. The results show that market orientation has a positive impact on knowledge integra-tion for the medium, small, and micro - sized enterprises. Market orientation has not only a direct impact, but also an indirect impact on organizational innovation through knowledge integration. Market orientation not only directly affects the competitive ad-vantages of these enterprises, but also indirectly affects the competitive advantages of them by knowledge integration and organiza- tional innovation. Knowledge integration has a significant positive impact on organizational innovation, while it has no impact on competitive advantages. Organizational innovation has a significant positive impact on competitive advantages in medium, small, and micro-sized enterprises, and also plays a completely intermediary role between knowledge integration and competitive ad- vantages. Furthermore, it is also found that for the small and micro - sized enterprises, market orientation has an insignificant impact on organizational innovation and competitive advantages; knowledge integration and organizational innovation also have an insignificant effect on competitive advantages of them.