位置：成果数据库 > 会议 > 会议详情页
The Influence of Online Interaction in Virtual Community on Online Purchases
  • 所属机构名称：清华大学
  • 会议名称：Society for Judegment and Decision-Making
  • 时间：2013.11.14
  • 成果类型：会议
  • 相关项目：面对面互动对消费者决策的影响研究：理论机制与营销应用
作者： Yuhong Guan|Maggie Wenjing Liu|
同会议论文项目
面对面互动对消费者决策的影响研究理论机制与营销应用
期刊论文 6 会议论文 12
同项目会议论文
Mental Accounting in Consumer-brand Relationships
Highly Attentive Services: Relationship Norms and Dynamics
Effects of Face-to-Face Interactions: Roles of Sensitivity-to-Face and Expressiveness
灌水还是潜水？虚拟社区互动方式对消费意愿的影响
中介效应分析：原理、程序、Bootstrap方法及其应用
Strategic Consumer Choice of Face-to-Face Interactions
Consumers’ Choice of Face-to-Face Interactions.
When to Greet the Customers?
Relationship Norms and Dynamics
Consumer Compliance in Face-to-Face Interactions: The Role of Sensitivity and Expressiveness
Is More Always Better? Examine the Effects of Highly Attentive Services