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灌水还是潜水？虚拟社区互动方式对消费意愿的影响
  • 所属机构名称：清华大学
  • 会议名称：.2013JMS中国营销科学学术年会
  • 时间：2012.8.17
  • 成果类型：会议
  • 相关项目：面对面互动对消费者决策的影响研究：理论机制与营销应用
作者： 关宇虹|刘文静|
同会议论文项目
面对面互动对消费者决策的影响研究理论机制与营销应用
期刊论文 6 会议论文 12
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