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Country-of-Brand” Image, Product Involvement and the Symbolic Value of International Brands
  • 所属机构名称：对外经济贸易大学
  • 会议名称：Consortium for International Marketing Research (CIMaR) 2011, April 6-10, in Atlanta, GA. USA.
  • 时间：2011.4.4
  • 成果类型：会议
  • 相关项目：基于服务主导逻辑范式的价值共创与分享研究：理论探讨与实证分析
作者： 王永贵|
同会议论文项目
基于服务主导逻辑范式的价值共创与分享研究理论探讨与实证分析
期刊论文 45 会议论文 8 获奖 10 著作 3
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