位置：成果数据库 > 会议 > 会议详情页
Advertising adapation strategy of global companies from developing countries: evidence from an explo
  • 所属机构名称：对外经济贸易大学
  • 会议名称：International Conference on Business Management and Electronic Information - BMEI , 2011, 761 – 764,
  • 时间：2011.5.5
  • 成果类型：会议
  • 相关项目：基于服务主导逻辑范式的价值共创与分享研究：理论探讨与实证分析
作者： Xiaoling Guo|王永贵|
同会议论文项目
基于服务主导逻辑范式的价值共创与分享研究理论探讨与实证分析
期刊论文 45 会议论文 8 获奖 10 著作 3
同项目会议论文
B to B Customer Induced Innovations in the Telecommunication Service: The moderating effect of cultu
Analysis of Marketing Logic of China's Online Travel Agency through a Configurative Lens,
Customer co-creations and project performance in the telecomunication service industry: the mediatin
Country-of-Brand” Image, Product Involvement and the Symbolic Value of International Brands
The Driving Mechanisms of Expectation Disconfirmation in E-service recovery: an Empirical investigat
An Analytical Framework of Client-Vendor Relationship Quality from the Perspective of Offshore Outso
Empirical Analysis on Major Impact Factors of Civil Happiness Index under Current Public Service Sys